"We left a marketplace because every new client came with a commission attached. Now bookings arrive through our own Instagram link and the bill is the same every month, no matter how many people book."
Free 14-day trial · No card
Fresha alternative without commissions: flat pricing and a booking link you own
Fresha combines a monthly subscription with a 20% commission (minimum $6) on every new client arriving through its marketplace. BookingForNow works the other way round: flat pricing from €0, zero commissions, and a booking link that belongs to your business.
No credit card · Cancel anytime · Unlimited bookings
The marketplace model: why you are looking for an alternative
Fresha is an established platform in beauty and wellness, and its marketplace can bring you clients. The model has a cost, though: since 2025 the subscription starts at $19.95/month (it used to be free), and every new client who books through the marketplace carries a 20% commission (minimum $6), on top of payment processing fees.
For a salon or studio that already attracts clients through Instagram, Google Maps or word of mouth, that means paying a percentage even for clients who in practice arrive through your own brand. And with bookings and payments concentrated inside the platform, switching tools gets harder over time.
Hence the premise of this comparison: if your business does not need the marketplace shop window, flat-priced booking software — with no commission per booking or per new client — leaves your margin intact and keeps your link and your data under your control.
What you get with flat pricing
01
Your own booking page
A link with your brand (not a profile inside a marketplace) for Instagram, Google Maps and WhatsApp. Your clients book on their own 24/7 — and they remain your clients.
02
Zero commissions per booking or client
You pay €0, €29 or €79 per month depending on your plan, and there is no percentage per booking or per new client. Earning more never makes the software more expensive.
03
Automatic reminders
Every appointment triggers a reminder for the client: fewer no-shows and fewer last-minute empty slots in your calendar.
04
Services with real durations and prices
Each service with its price and duration, so a 30-minute appointment never blocks the slot of a 2-hour treatment.
05
Client records with history
Past visits, internal notes and session packs live in your account, not in a third-party platform. Your data goes with you.
06
Session packs
Sell packs of sessions and the system deducts one automatically on each visit. You always know how many sessions each client has left.
From commissions to flat pricing
| With Fresha | With BookingForNow | |
|---|---|---|
| Monthly fee | From $19.95/month (free until 2025) | Free plan €0 · Starter €29 · Pro €79 |
| New client via marketplace | 20% commission (minimum $6) | €0 — no commission per client or booking |
| Payments | Processed inside its platform, with its fees | You choose how to charge — no forced gateway |
| Your booking link | A profile inside the marketplace | Your own branded page — yours if you leave |
Flat pricing, no booking commissions
You pay your plan and that is it: we take no cut per booking or per new client. Every plan starts with a 14-day free trial with all features, no card required.
Free
0 €
To get started and try online booking with your business.
Recommended
Starter
29 €/mo
Calendar, online booking, reminders and session packs for the day-to-day.
Pro
79 €/mo
For teams with more staff and a higher booking volume.
Annual plan: 2 months free. Cancel anytime.
Frequently asked questions
How is BookingForNow different from Fresha?
The pricing model. Fresha combines a subscription (from $19.95/month since 2025) with a marketplace that charges a 20% commission (minimum $6) on every new client arriving through it, plus payment fees. BookingForNow is flat-priced: Free plan at €0, Starter at €29/month or Pro at €79/month, with no commission per booking or per new client and no mandatory payment gateway.
What does Fresha do well, and when might it suit you?
Its marketplace has an audience of its own: if your business needs that shop window to attract new clients and the numbers still work after the 20% commission, it is a legitimate choice. BookingForNow is the better fit when you already attract clients through Instagram, Google or word of mouth and want to pay a fixed price to manage them — not a percentage for each one.
Do you charge a commission per booking?
No. BookingForNow has flat pricing: you pay your monthly or yearly plan and bookings are unlimited within your plan. We take no percentage per booking or per new client, unlike marketplaces that charge 20-25% commission.
How much does BookingForNow cost?
There is a Free plan to get started, the Starter plan is €29/month and the Pro plan €79/month. Pay yearly and you get 2 months free. Every plan starts with a 14-day free trial with all features.
Do I need a card for the free trial?
No. The 14-day trial does not ask for a credit card. You create your account with your email, set up your services and hours, and decide at the end whether to continue. If you do not, you are charged nothing.
Is it hard to switch from Fresha?
There is no technical migration: you create your account, set up services, durations and hours in a few minutes, and share your new booking link on Instagram, Google Maps and WhatsApp. From the first booking on, each client gets a record with their history. The Free plan lets you make the move without paying anything while you try it out.
Switch to flat pricing with zero commissions
Set up your business in under 5 minutes and share your own booking link today. Start on the €0 Free plan or try any plan free for 14 days, no card.
Start free 14-day trial — no cardNo credit card · Cancel anytime · Unlimited bookings